Investing in a blog on your website is one of the best digital marketing strategies that can help your business grow and sell products or services online.
However, just blogging and posting periodically is not enough to get the best results. You need to apply some techniques that allow search engines (Google, Bing, Yahoo, etc.) to find your content more easily.
In today’s post, we selected the 6 best blogging SEO tactics of 2020 that you should put in place to succeed with your strategy.
1. Search for the best keywords
A keyword is a term or a term set that helps the search engine understand what your content is all about. With this information, search engines are able to deliver the best results to users searching for subjects related to that keyword.
Taking this into account, before producing a text, it is good to have a sense of the search volume of the keyword you intend to use. So use Google’s keyword planner when choosing the best keyword(s) that represents your content.
Use the keyword throughout your content naturally. If it doesn’t seem forced, use it in the image title, intertitles, meta-description, URL, and alt text.
2. Choose good titles
The title of your post should reflect the content that is inside your blog. Try to stimulate curiosity in your reader and make it clear in the title that your publication offers a solution to any problem or need the visitor may have.
Remember that the headline is the reader’s first contact with the text, so you should do your best to stand out from the thousands of other content pieces competing with yours on the web.
3. Structure the texts correctly.
A text structure with heading tags (h1) and intertitles (heading tags h2, h3, h4 …) allow the search engine to better understand the organization of your post and make it easier to read your article.
That is, the intertitles make the publication more fluid and help the user to better locate the subjects presented. Fluid reading increases the chances of keeping the user engaged with the text, helping them find what they want.
Use only a heading tag h1 to represent the post title (this helps explain the searcher what the text theme is) and heading tags h2 to represent the intertitles. Use h3 for intertitles within h2, and so on.
4. Remember meta-descriptions
A meta-description is a small description that appears just below the site title and URL in the search results.
Many users read this description before deciding whether to access the page or not. If the post has no meta-description, the search engine will automatically create one. It is always recommended to create a meta-description because without it, the reader wouldn’t know what the blog is about, which does not always represent the content of a page in the best way.
Therefore, include the meta-description in your posts, being careful that it is no longer than 135 characters – search engines cut longer descriptions short in their search results.
5. Use friendly URLs
URLs also help the search engine determine the relevance of your post. For this reason, try to include terms related to the article title in the URL, without forgetting the keywords, as we discussed in topic 1.
Keep in mind that the URL should always look good, clean, and short. Avoid accents and special characters, use hyphens to represent spaces between words, and don’t let the URL get too long.
6. Insert alternate text into images
Alt-text, or alternative text, is a parameter used to describe images on the web. This parameter allows search engines to understand what the image shows, and may even list your blog when users search exclusively for images. In addition, alternative text is very important for people who are visually impaired. They use programs known as screen readers to listen to what is appearing on their computer’s screen.
All of the SEO blogging practices have helped hundreds of thousands of bloggers and writers worldwide. As times change, so does Google’s algorithm, but what we’ve seen in the past, these practices have stood the test of time.
Are you already following these SEO blogging recommendations? Did any of these practices help your blog become optimized? Let us know what you think in the comment section below.