Surely you must have heard that video is the medium of the future. While some studies suggest that video will be responsible for 80% of online traffic in 2020, many entrepreneurs are afraid to start using this medium to disseminate their products, either because of their lack of knowledge or simply because they fear that they’ll do a bad job. For many, it seems to be a difficult job, but in reality, making a good video is simpler than it looks. We have compiled several tips that will help you create video content that is relevant to your target audience.
The three stages of video production
Before producing your content, you first need to understand that the video production process is divided into three stages: pre-production, production, and post-production.
- Pre-production: This stage consists of planning and everything that involves the preparation for the recording of the video.
- Production: As the name suggests, this stage is all about recording and producing the content you have planned out.
- Post-production: This is where you edit and finish the video. Make necessary adjustments to your content before it’s released on the internet.
Each stage is very important in the process of making a good video, so we will detail each of them and give several tips to make sure that you have everything you need.
Pre-production: Preparation and research
Many people do not take the preproduction part seriously and end up disappointed with the results. To avoid this type of frustration, always remember to pay special attention to each of the steps listed below:
What is the purpose of the video?
To make a good video, you will have to first define the goals you want to achieve with that content: Generate more leads? Convert sales? Increase your authority? Videos are one of the many techniques that help you boost your online eCommerce sales.
Who is the recipient?
Who is the target audience? What kind of content does that audience normally consume? You should have answers to these questions before making your video because not only will this information be aligned with the needs of your viewers, but they will also open up new possibilities for your future projects.
What should the video be about?
Next, you need to think about what you are going to record and how you are going to do it. To do this, you need to write a script that includes everything about the topic of conversation. This script will help you facilitate the entire post-editing process while also making the video clearer and more attractive to those who are watching it.
The script is nothing more than the description of everything that will happen in the course of the video. Not only does it provide conversations but also the images and visual resources that will help you convey your message.
What is the ideal recording location for the video?
Your next step, in the preproduction stage, is to define the recording location for the video.
Opt to choose a place where you can have greater control over external noise interference because it is crucial to have good audio quality in your video.
Avoid crowded and busy places, especially if they are near construction sites or with heavy traffic. After all, the appearance of the video is also an aspect to consider when delivering your content to your users.
Production: the moment of the show
Now that you have prepared the script and know exactly what you are going to record, the next thing on your list should be to find a good camera with decent recording quality.
Is it necessary to have an advanced camera to make a good video?
The answer is no. Of course, it is important to have a good image, but considering how much technology has advanced, even your mobile phone can do the job of a camera. Nowadays, mobile phones come with advanced features like time-lapse and enhanced video recordings, options that you will find in a DSLR, so if you have a smartphone, you can make a good video.
The type of camera you choose depends on how much you are willing to invest and the type of material you want to produce since there are specific models for long recordings, scenes that involve action and movement, etc.
To help you, we talk about the pros and cons of each camera type:
Compact cameras are pretty simple to operate. Generally, they are easy to transport and have more affordable prices than other cameras on the market. They are quite suitable for those who are starting to make videos and do not have much knowledge about image capture.
Action Cam is a type of compact camera with a very lightweight and resistant body. Some people buy external apparatus for support, which yields good images in moving scenes. Anyway, these supporting devices are not recommended if you’re recording educational content, because their image resources are very limited.
Camcorders are generally small cameras that are easy to operate. They have manual functions, such as audio control, focus, and zoom. Not only do they have good battery autonomy in addition to the mobile viewfinder, but they are also a good choice when it comes to image capturing.
Currently, most smartphones already record in Full HD (High Definition / High Definition). They are also very convenient since you can take them out of your pocket at any moment and capture a photo or video.
You can also use different applications to add filters in photos and videos to generate a more interesting final result.
DSLRs are the most recommended cameras for video capture, as they offer excellent recording quality, control, and stability.
This equipment has interchangeable lenses so that you can use angular lenses in the background of the image to reinforce your intention with the video and make it more attractive and interesting.
Audio is important
In the production stage, there is a factor that many producers ignore, but it also happens to make all the difference in the quality of the video, which is capturing the audio. Often, the audio is more important than the image itself, mostly because it is directly linked to the understanding of the subject by the viewer.
In general, people tend to deal better with a bad image than with a bad sound, so our suggestion is to invest in the purchase of a lapel type microphone, with a P2 input.
You can find some models with very affordable prices that can link directly to your mobile phone or recording device.
At the time of recording, always have a friend or collaborator nearby to help you with technical issues. And don’t forget: making mistakes is normal, and you can make all the necessary adjustments in the next step.
Postproduction: delivering your content
Post-production is the time when you will have to combine all your hard work into editing your video. During this step, it is very important to make a good video and leave your content more dynamic and interesting for those who are watching it.
TIP: Refine your material to the fullest and remove content that you consider is “leftover.” Make sure that your final edit makes a difference in the final result.
You can use editing programs such as Windows Movie Maker, which is free. Though it has limited options, it is the best software for someone who has less knowledge about video editing.
Now, if you already know more about video editing and want to use a more powerful program with more tools, you can invest in paid programs like Adobe Premiere and Sony Movie Studio. In addition, there is always the alternative of hiring an editing professional to help you make your video.
A golden tip for every stage of production
Do not worry if the end result is not perfect. Over time you will improve your techniques and your posture in front of the cameras. Do you want an example? Old videos of entrepreneurs can be considered as a reference in your performance niche. Make sure to analyze how they evolved over time.