The online sales process of eCommerce is not only developed for desktop computers or laptops but for mobile devices as well. Nowadays, we see more and more purchases being made through Apps that allow its customers the experience of a safe, secure, and mobile environment.
In order to optimize the process of online sales, one must first understand its four phases.
The four phases are:
Phase 1: Dissemination
The brand must try to reach its target audience as efficiently as possible, for which it has a varied set of digital and traditional tools, such as
- Brand awareness and remembrance
- A friendly and brand-related URL
- An efficient e-mail marketing strategy that develops a shipping policy has an updated database and has users permission to be contacted through this channel
- Paid campaigns that promote offers and attract an audience to the site, and
- The SEO or ability to appear very well ranked in Google attract traffic to the website.
Phase 2: Sale
The brand must connect with its potential customers by providing a simple and intuitive browsing experience.
In this phase, the selection of products takes place, those that are typically stored in a shopping cart to later move on to the payment phase.
The loss of users that is produced is plotted in the so-called funnels or funnels that reflect the performance of the process.
E-commerce websites, in general, are quite complex because, unlike informational sites, they require databases to support the operation.
Phase 3: Distribution
The shopping experience on the web must follow efficiently in the real world. It is necessary to set up your own distribution network or have a specialized partner that takes the products to the customer’s home.
Phase 4: After-Sales
It must be ensured that the e-commerce cycle is successfully completed. Any contingency that may occur once the user receives the product must be addressed.
Once the sales cycle is over, the business intelligence or business intelligence phase is activated, which stores user transactions and their conduct on the site. Through analysis such as data mining, you can model and eventually predict the purchasing behavior of users and leverage better design decisions of the online store’s value offer.